Privacy Policy for Sejlerkortet

Last updated: 20/03/2025

1. Introduction

This Privacy Policy explains how Sejlerkortet (“we”, “us”, or “our”) collects, uses, shares, and protects personal information of users of our map service for leisure sailors (the “Service”). We are committed to protecting your privacy and handling your data in an open and transparent manner. Our company is based in Denmark, and we operate under the General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Information We Collect

2.1. Information you provide:

We collect the following personal data from users when they register for an account or use our Service:

Full name
Email address
Nationality
Year of birth
Sailing club membership
Home marina
Boat name
Boat model

2.2. Information collected automatically:

We may also collect certain information automatically, including:

Device information (for analytics and support purposes)
Location data (when you choose to track your location using our Service)

If you choose to log in using Facebook or Google, we may receive information from these platforms in accordance with their privacy policies and your settings.

3. How We Use Your Information

We use the collected information for the following purposes:

To provide and improve our Service
To personalize your user experience
To communicate with you about your account or the Service
To respond to your inquiries and provide customer support
To send you updates, newsletters, and marketing communications (if you have opted in)
To ensure the security of our Service
To comply with legal obligations

4. Analytics

We use PostHog, a GDPR-compliant analytics tool, to help us understand how our Service is used and to improve your experience. PostHog is hosted in the European Union (Frankfurt, Germany) and processes data in accordance with EU data protection laws.

4.1. Analytics Data Collection

Through PostHog, we collect and analyze:

Anonymous usage statistics about how users interact with our Service
Page views and navigation patterns
Device and browser information
Approximate geographic location (country/region level)

4.2. Session Recordings and Heatmaps

To improve our Service and user experience, we use PostHog to:

Create recordings of how users interact with our Service
Generate heatmaps showing how users engage with our pages

During session recordings:

All form fields containing personal information are automatically masked
We do not capture payment information or sensitive data

4.3. Data Processing and Storage

All analytics data is:

Processed and stored within the European Union
Retained for a maximum period of 6 months
Collected and processed using anonymous identifiers
Not combined with personal information from other sources

With service providers who assist us in operating our Service
To comply with legal obligations or respond to lawful requests from public authorities
In connection with a merger, sale, or acquisition of all or a portion of our company
With advertising partners like Meta, to measure the effectiveness of our advertising campaigns originating from their platforms.

5.3. We do not transfer your data outside of the EU/EEA.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Service. If you choose to delete your account, your personal information will be deleted immediately.

7. Data Security

7.1. We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage.

7.2. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant supervisory authority without undue delay and no later than 72 hours after becoming aware of the breach.

8. Your Rights

Under the GDPR, you have the following rights:

Right to access your personal data
Right to rectify inaccurate or incomplete personal data
Right to erase your personal data (“right to be forgotten”)
Right to restrict processing of your personal data
Right to data portability
Right to object to processing of your personal data
Right to withdraw consent at any time, where processing is based on your consent

To exercise these rights, please contact us using the information provided in the “Contact Us” section.

9. Cookies and Similar Technologies

9.1. Essential Cookies

We use essential cookies that are necessary for the proper functioning of our Service:

Language preference cookies
Session management cookies
Authentication cookies

9.2. Analytics Cookies

PostHog sets the following cookies to provide analytics functionality:

Session cookie: Temporary cookie that expires when you close your browser
PostHog identifier cookie (posthog_distinct_id): Persists for 6 months to maintain consistent analytics

Our Service uses several types of cookies with different durations and purposes. The PostHog analytics cookie (posthog_distinct_id) remains active for 6 months and helps us maintain consistent anonymous analytics. A session tracking cookie (ph_session) is temporary and expires when you close your browser. For your convenience, we store your language preferences in a cookie that lasts for one year. Authentication cookies help keep you logged in during your browser session and expire when you close your browser.

You can control cookie settings through your browser:

Block all or certain types of cookies
Delete existing cookies
Set preferences for how websites can use cookies

Please note that blocking essential cookies may affect the functionality of our Service.

9.5. Do Not Track

We respect “Do Not Track” browser settings. When enabled, we will disable session recordings and heatmap tracking for your sessions.

9.6. Third-Party Tracking Pixels

We use the Meta Pixel (provided by Meta Platforms, Inc.) on our Service, particularly on registration flows originating from our advertising campaigns on Facebook and Instagram. This pixel helps us measure the effectiveness of our advertising campaigns by understanding the actions people take on our website after seeing our ads. The pixel may collect information such as your device information, website activity (like completing a registration), and potentially link this activity to your Meta account if you are logged in. This data is shared with Meta to help us optimize our campaigns and target advertising. For more information on how Meta uses data, please refer to Meta’s Data Policy. The use of the Meta Pixel may involve setting cookies on your device, which you can control through your browser settings.

10. Children’s Privacy

Our Service is not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes.

12. Data Protection Responsibilities

As the owner of Sejlerkortet, I am responsible for ensuring compliance with data protection regulations. If you have any questions or concerns about our data practices or this Privacy Policy, please contact me directly using the information provided in the “Contact Us” section.

13. Automated Decision-Making and Profiling

We do not engage in automated decision-making or profiling based on your personal data.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: support@sejlerkortet.dk

You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you believe that the processing of your personal data violates data protection laws.